Advance Google Ads Course
Course Curriculum
Introduction
-
How to take course
03:56 -
Course Structure
09:07 -
Introduction
09:43 -
Google Ad Account
08:34 -
Google Ad Manager Account
08:34 -
Concept of Domain / Hosting
08:40 -
WordPress
09:20 -
Install WordPress
09:45 -
Themes / Plugin & Page Design
09:34 -
Google Ad Structure
10:00 -
Requirement for Google Ads
06:11 -
Funnel -01
07:43 -
Funnel -02
07:56 -
Funnel -03
10:32 -
LP – 01
14:49 -
Forms – 01
05:25 -
Forms – 02
22:45 -
Offer
12:13 -
Terminology
11:09 -
Ad types
13:56 -
Buyer’s Perosona
22:45 -
Search Ad introduction
07:31 -
Best use of search ads
14:07 -
Startegy for Google Ads
11:09 -
Google Ads Tracking -GA & GTM
11:56 -
Google Ads Tracking -Google Ads
14:34 -
Remarketing
07:05 -
Keywords – 01
13:56 -
Keywords – 02
11:34 -
Keyword Match Types
16:03 -
Negative Keywords
12:03 -
Networks / Locations
10:34 -
Language Settings
06:24 -
Budget
10:00 -
Ads Scheduling / Rotations
14:50 -
Bidding Options
13:11 -
Make Basic Search Ads
12:38 -
Correction Options
10:00 -
Ads Extensions
12:05 -
Bid Adjustment
10:12 -
Checklist/templates for Ads
11:05 -
Example: Make Search Ads
09:54 -
Ad Extension/Negative Keywords/ Bid Modifier
10:43 -
Tracking Templates
12:52 -
Display Ads -01
08:35 -
Display Ads -02
07:38 -
Display Ads -03
16:25 -
Display Ads -04
11:08 -
Display Ads -05
11:39 -
Make display Ads-Banners
10:45 -
Display Ads-responsive Ads
12:45 -
Display Ads-remarketing
10:00 -
Youtube Ads Introduction
07:57 -
Audience Trageting in Youtube Ads
11:13 -
Startegies for youtube Ads
09:56 -
Instream Ads
11:12 -
Video Discovery Ads
13:34 -
Video Ads- Based on placement
12:45 -
Other youtube ads
10:29 -
Youtube Ads remarketing
10:09 -
Youtube- Ads Sequence
10:00 -
Google Tagging-GA
17:09 -
Google Tagging-Thru Ads
11:08 -
Call only Ads
07:34 -
Gmail Ads
11:03 -
Auction Insights
10:34 -
Keyword & Search terms
11:07 -
Change History-Account Access
10:23 -
Placement
11:07 -
UTM Builders
11:07 -
Dynamic Search Ads
13:13 -
Keyword Insertion
06:46 -
Lead Form Extension
12:05 -
Smart Campaign
13:11 -
App Campaign -01
08:08 -
App Campaign -02
11:03 -
Shopping Ads
10:08 -
Requirement for shopping ads
08:05 -
Google Merchant Centre
13:45 -
Product Feed
10:46 -
Product Category
08:08 -
Link Google Ad Account
10:04 -
Dynamic remarketing
10:00 -
Enhanced E-Commerce Setup
11:09 -
Make Shopping Ads
17:56 -
Conversion Tracking -through GTM
14:35 -
Fix CPC product wise
09:30 -
Smart Shopping Campaign
12:12 -
Performance improve of shopping campaign
13:08 -
Shared Budget
09:14 -
RLSA (Remarketing List in Search Ads)
11:49 -
Dynamic Ads
08:56 -
Similar Audiences
10:36 -
Permissions
08:05 -
KPIs in Search Ads
11:08 -
KPIs in Videos/Youtube/Display/Shopping
13:15 -
Reports – 01
09:08 -
Reports – 02
10:18 -
Strategy for E-commerce
13:40 -
Attribution Model
10:51 -
Ad Strategy -01
09:21 -
Ad Strategy -02
11:03 -
Ad Strategy -03
10:47 -
Ad Strategy -04
18:45 -
Budgeting
09:41 -
Lebels
09:37 -
What to do if campaign fails
11:11 -
3 tools for compititor research
13:09 -
Websites Reviews
08:52 -
AB testing
05:03 -
Ad Approval
04:03 -
Compititor Analysis
09:08 -
Planning in Long Term
12:34 -
Customer List Audience
09:52 -
Thank You
02:38
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